Calling All Mamas!
Join Over 2 Million Faith-Filled Families Who Have Broken Away from Big Box Stores!
Discover trusted, American-made products from a 40-year-old family-owned brand that puts people, health, and home before profit.
Shop U.S. Manufacturer Direct
Trusted American-made wellness essentials — no toxins, no gimmicks. Just simple, safe, family-first products from a 40-year-old U.S. manufacturer.
Overpriced Doesn't Mean Safer
Big brands charge more — and still use toxic ingredients.We cut through the greenwashing to bring you safe, affordable essentials you can trust.
2 Million Families. 1 Mission.
Over 20,000 families switch every month, joining the existing 2+ million shoppers who refuse to compromise on their health, safety, transparency, or values.
The 20-Year Lung Study You Need to Know About
A 20-year Norway study tracked nearly 7,000 women.
Women who cleaned once a week with typical household cleaners.
Lung damage equivalent to smoking a pack of cigarettes a day.
That means every spray, scrub, or wipe could be harming your lungs.
And not just yours — but your children’s and pets’ lungs, too.
The damage is real — and silent. These are toxins we can’t see.
It's time to pay attention to what’s hiding in our homes.
Did You Know?
So much of what fills store shelves today comes from just a handful of massive corporations — often made overseas with cheap fillers and questionable ingredients.
It doesn’t have to be that way.
You can choose better—and let your dollars support American families, safer products, and a company that truly puts people before profit.
And while many big brands spend millions trying to convince us their products are safe, the truth continues to surface through lawsuits, recalls, and hidden ingredients that tell a very different story.
It’s time to stop believing the marketing—and start trusting what’s real.
Don't Believe Us, Believe Them
Robin! I have been so sensitive to smells and haven't been able to clean my bathroom without getting a migraine, ever. Thank you so much for introducing me to this store! Not only can I clean, I can use the perfume, the skin care and the laundry detergent! It's such a blessing!
Liza R.
My daughter's hair is always matted and we always fight when I try to brush it out after she gets out of the bath. This Leave-in Conditioner is LIFE and has changed everything! No more knots, no more fights, no more hours to brush her hair! I can't thank you enough for sharing!!
Sharon W.
I just got my blood work back from my 90 day check up since starting the Peak Performance Vitamins and my Dr told me that my blood is like a 40 year old - I'm 70!!! We have been looking for the right vitamin for me since my heart surgery 3 years ago and we finally found them! Thank you so much!!
Michelle D.
Hi, I’m Robin. I created this space to build a community of moms who care deeply about the safety and health of their families. For 17 years, I’ve walked the road of recovery with my daughter after a wellness visit injury at just 15 months old. She experienced countless reactions — blisters, rashes, anxiety — and for years, there was almost nothing she could safely use.
Then, five years ago, I found this store, and it changed everything. For the first time, we had access to truly safe, effective products that didn’t trigger her symptoms. It’s been a lifeline for our family — and through their Referral Program, it’s why I’m so passionate about helping other mamas discover a safer way to shop and live, too. Let's connect today!
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