Start Here: The 10 Must-Have Non-Toxic Products for Your Family’s Safer Home
Handpicked by a faith-filled mama who’s done the research, lived the overwhelm, and found a trusted 40-year-old American brand that puts people before profits. This free guide is your first step to peace of mind.
Show Me What's Safe to Buy!
Get instant access to the top non-toxic swaps trusted by 2M+ families
Delivered with care, no spam. From one mama to another - real talk, real solutions.
Where the Safe Mama Journey Began
Somewhere between diaper changes and dr visits,
I started questioning everything—
The products we were told were safe.
The routines we thought were normal.
The ingredients we never used to read.
We didn’t get here because we’re paranoid.
We got here because we’re protective.
Because being a mama isn’t just about keeping them fed and clothed—
It’s about keeping them safe.
And now that we know,
we can’t un-know.
So, we rise—
together.
Where the Safe Mama Journey Begins
Somewhere between diaper changes and dr visits,
I started questioning everything—
The products we were told were safe.
The routines we thought were normal.
The ingredients we never used to read.
We didn’t get here because we’re paranoid.
We got here because we’re protective.
Because being a mama isn’t just about keeping them fed and clothed—
It’s about keeping them safe.
And now that we know,
we can’t un-know.
So, we rise—
together.
A 20-year Norway study tracked nearly 7,000 women.
Women who cleaned once a week with typical household cleaners.
Lung damage equivalent to smoking a pack of cigarettes a day.
That means every spray, scrub, or wipe could be harming your lungs.
And not just yours — but your children’s and pets’ lungs, too.
The damage is real — and silent. These are toxins we can’t see.
It's time to pay attention to what’s hiding in our homes.
Shop U.S. Manufacturer Direct
Trusted American-made wellness essentials — no toxins, no gimmicks. Just simple, safe, family-first products from a 40-year-old U.S. manufacturer.
Overpriced Doesn't Mean Safer
Big brands charge more — and still use toxic ingredients.
We cut through the greenwashing to bring you safe, affordable essentials you can trust.
2 Million Families. 1 Mission.
Over 20,000 families switch every month, joining 2+ million shoppers who refuse to compromise on safety, transparency, or value.
Show Me What’s Safe to Buy!
Get instant access to the top non-toxic swaps trusted by 2M+ families
This Isn't Just a Store, It's a Promise!
Family-owned, 40-year old, U.S. Manufacturer
500 Non-toxic, American-made essentials for every room in your home
More Affordable Prices than Big Box Stores
Supports U.S. jobs and American Families, not chemical corporations and foreign products
Delivered Direct to Your Door
Stop Guessing. Start Shopping Safe
Grab your free Safe Shopping Blueprint and start creating a home that honors your calling and protects what matters most.
Delivered with care, no spam. From one mama to another - real talk, real solutions.
Don't Believe Us, Believe Them
Robin! I have been so sensitive to smells and haven't been able to clean my bathroom without getting a migraine, ever. Thank you so much for introducing me to this store! Not only can I clean, I can use the perfume, the skin care and the laundry detergent! It's such a blessing!
Liza R.
My daughter's hair is always matted and we always fight when I try to brush it out after she gets out of the bath. This Leave-in Conditioner is LIFE and has changed everything! No more knots, no more fights, no more hours to brush her hair! I can't thank you enough for sharing!!
Sharon W.
I just got my blood work back from my 90 day check up since starting the Peak Performance Vitamins and my Dr told me that my blood is like a 40 year old - I'm 70!!! We have been looking for the right vitamin for me since my heart surgery 3 years ago and we finally found them! Thank you so much!!
Michelle D.
30%-50% Discounts
$100 in Free Products for all New Customers
Monthly Coupons
Money Back Perks, Rebates and Benefits
Thousands of Families Finding Freedom from Toxins
A Private Community for Support and Resources
Trusted by over 2 Million Families in North America
Voted 2025 Safest Store in America by USA Today
Voted Most Trusted Brand in America by USA Today
It All Started With My Daughter
I started The Safe Mama Project after years of searching for products that wouldn’t trigger reactions in my daughter — who was injured by a vaccine at just 15 months old.
Now I’ve found a store I trust, and I’m excited to help other mamas protect their families without the overwhelm.
She Needed Solutions, Not Slogans!
Big box brands lost my trust a long time ago - but so did overpriced "clean" companies that prey on moms with clever marketing. I was tired of paying more for products that made big promises but delivered little results. My daughter needed real solutions - not hype!
So, I Joined a Movement of Mamas
I found a safer, smarter way to shop - and I've shared it with other 250 other mamas! Over 20,000 families are joining us each month to use these products that put people over profits. Healthier homes, trusted ingredients, real savings - that's The Safe Mama Project!
What You Can Expect Inside:
Actionable Steps to create a safe environment for your family.
Practical Tips on make informed choices.
Expert Insights into protecting your family’s health and wellness.
Resources and Tools to take immediate action and feel confident.
Exclusive Bonus Content with additional strategies for
BONUS: An Invitation to Join a Community of Like-minded Mamas
Still wondering if your home is really safe?
Join 2M+ families and get the free guide that’s changing how mamas shop.
Delivered with care, no spam. From one mama to another - real talk, real solutions.